Fizy health
Refill vs White Label Rx

Refill vs White Label Rx

Refill and White Label Rx both help telehealth brands launch patient-facing experiences, but they emphasize different layers. Refill is telehealth infrastructure — pharmacy network, nationwide provider coverage, Refill Connect white-label patient tools, and pre-negotiated aggregate medication pricing plus tiered software fees. White Label Rx is a turnkey direct-to-consumer telehealth stack — e-commerce storefront, EHR, CRM, physician network, and pharmacy fulfillment for entrepreneurs starting a new brand from scratch. Fizy Health is a pharmacy ops platform for clinics that already prescribe, with pass-through per-vial pricing before checkout.

If you are choosing between Refill's telehealth platform and White Label Rx's turnkey DTC package, this page compares the models and shows where a pass-through platform like Fizy Health fits.

Compare Fizy Health vs White Label Rx
Platform vs turnkey DTC stack Provider network bundled Refill Connect vs full brand launch Aggregate vs bundled DTC pricing Pass-through pricing option Cash-pay and telehealth clinics
Refill vs White Label Rx

Refill vs White Label Rx, capability by capability.

Both target brands launching telehealth. Refill is an ongoing telehealth platform with aggregate pharmacy leverage; White Label Rx is a turnkey package with setup fee and monthly platform cost for net-new DTC brands.

Platform model
Refill Telehealth infrastructure: LegitScript 503A pharmacy network, nationwide provider network, Refill Connect patient portal, and aggregate medication pricing.
White Label Rx Turnkey DTC telehealth stack: e-commerce storefront, EHR, CRM, provider network, and pharmacy fulfillment for new brands.
Target buyer
Refill Telehealth brands scaling with outsourced clinical coverage and pharmacy leverage.
White Label Rx Entrepreneurs launching a new online healthcare brand from zero.
50-state prescribing
Refill Nationwide provider network — hands-on (~$30) or hands-off (~$50) per encounter per public pricing.
White Label Rx Bundled physician network as part of the turnkey DTC package.
White-label patient portal
Refill Refill Connect — branded assessments, patient portal, and billing (from ~$399/mo plus setup per public tiers).
White Label Rx Patient storefront, intake, and checkout bundled in the turnkey stack.
Pricing visibility
Refill Pre-negotiated aggregate 503A pricing plus tiered software fees (roughly 1.5–5% on transactions); catalog often confirmed at demo.
White Label Rx Pricing bundled within DTC platform (~$499/mo plus $7,500 White Glove setup per public plans); clinic-facing per-vial rates vary.
Launch model
Refill Platform tiers from free through paid; scale on ongoing software fees.
White Label Rx 4–6 week launch with upfront setup fee and recurring platform cost.

  • When Refill fits

    You need outsourced 50-state prescribing, Refill Connect, and aggregate pharmacy pricing on an ongoing telehealth platform — and you accept tiered software fees on transactions.

  • When White Label Rx fits

    You are launching a net-new DTC healthcare brand and want storefront, EHR, CRM, providers, and pharmacy bundled in one turnkey package with a defined setup timeline.

White Label Rx details from whitelblrx.com public plans and FAQ (June 2026). Refill details from refill.co and published pricing tiers (June 2026).

Ongoing telehealth platform or turnkey brand launch?

Refill and White Label Rx both answer 'how do I launch telehealth?' but at different depths. Refill is an ongoing infrastructure platform — providers, Refill Connect, aggregate medication pricing, and software fees on transactions. White Label Rx is a one-time turnkey project: storefront, EHR, CRM, providers, and pharmacy for entrepreneurs starting from zero with a setup fee and monthly platform cost.

Pick by where your business is today. If you already have patients and prescribers and need pharmacy ops, neither full-stack launcher may be the right layer — and landed-cost clarity on the SKUs you order matters more than storefront infrastructure.

Where Fizy Health changes the comparison

Fizy Health is for clinics that already see patients and prescribe in-house. It shows pass-through per-vial 503A cost before checkout, batches every patient in one cart, and routes across multiple 503A partners — without rebuilding your brand, EHR, or patient storefront around a $7,500 setup project or Refill's software fees on transactions.

Refill, White Label Rx, or a pass-through platform — which fits your clinic?

Refill fits if

Refill

You need outsourced prescribing, Refill Connect, or aggregate pharmacy leverage.

  • You need a 50-state provider network without hiring prescribers in every state.
  • Launch priority is Refill Connect — white-label patient portal, assessments, and billing.
  • Pre-negotiated aggregate pharmacy pricing beats your solo contracts and you accept tiered software fees.
Consider Fizy Health if

Fizy Health

Pass-through per-vial pricing and validation before you pay.

  • You already prescribe and need one session for the whole refill list — not a new DTC storefront.
  • You want pass-through per-vial 503A pricing visible before you quote cash-pay patients.
  • You need multi-pharmacy routing and batch checkout without a turnkey brand rebuild.
If you choose Fizy Health

What a pass-through ordering platform gives your clinic.

Whether you compare Refill to White Label Rx or to Fizy Health, these are the outcomes when pricing is visible and orders are validated before you pay.

See all features
Keep comparing Refill

More Refill head-to-head comparisons.

See the full Refill guide
FAQ

Refill vs White Label Rx questions.

  • Category

    Are Refill and White Label Rx the same kind of platform?

    Both help telehealth brands launch, but Refill is ongoing telehealth infrastructure with Refill Connect, provider coverage, and aggregate pricing plus software fees. White Label Rx is a turnkey DTC stack with upfront setup fee and bundled storefront, EHR, CRM, and providers for net-new brands.

  • Launch

    Which is better for launching a brand from zero?

    White Label Rx targets entrepreneurs starting a new DTC healthcare brand with a 4–6 week turnkey launch. Refill targets telehealth brands scaling on an ongoing platform with Refill Connect and aggregate pharmacy leverage. Fizy Health is for established clinics that already prescribe and need pharmacy ops only.

  • Pricing

    How does Refill pricing compare to White Label Rx?

    Refill charges tiered platform fees plus roughly 1.5–5% software fees on transactions with aggregate medication pricing. White Label Rx publishes ~$499/mo platform cost plus $7,500 White Glove setup per public plans. Fizy Health is free to start with pass-through per-vial pricing at checkout.

  • Providers

    Do both include a provider network?

    Yes. Refill bundles nationwide providers with hands-on or hands-off encounters per public pricing. White Label Rx includes a physician network in its turnkey package. Fizy Health assumes your clinic employs licensed prescribers.

  • Existing clinic

    Which fits a clinic that already sees patients in person?

    Fizy Health fits established clinics that prescribe and need batch checkout and pass-through pricing. Refill and White Label Rx optimize for telehealth brand launch and DTC storefront infrastructure rather than in-clinic refill-day ops.

  • Alternative

    Where does Fizy Health fit between Refill and White Label Rx?

    Fizy Health is the pharmacy ops layer for clinics that already have patients and prescribers — pass-through pricing, one cart, and multi-pharmacy routing without a turnkey DTC rebuild or telehealth software fees on transactions.

Sources reviewed June 2026

  • White Label Rx public website and plans (whitelblrx.com), reviewed June 2026.
  • Refill public website and published pricing tiers (refill.co), reviewed June 2026.
  • Fizy Health platform capabilities reflect the live product.
Evaluate with real numbers

Compare pass-through pricing against both options.

See resolved per-vial 503A cost before you quote, with validation before you pay and one cart across partners. Free to start.

Fizy Health vs White Label Rx Start Ordering Free