The symptom: you can't quote the patient in the room
The pricing transparency problem shows up at the worst moment: a patient is in front of you, ready to start semaglutide or tirzepatide, and you cannot give them a number. You either guess, quote a padded figure to be safe, or tell the patient you will follow up — and follow-ups are where conversions go to die. On Empower Pharmacy, per-vial cost is not visible in the product catalog; it requires a clinic liaison conversation that itself requires the setup call your team completed during onboarding.
For owners, the same opacity makes margin planning a moving target. If pricing is known only through a liaison negotiation and can shift with volume tiers or formulary updates, modeling a cash-pay GLP-1 program means estimating rather than knowing. The delay is not just minutes in a consult; it is the inability to run a confident, numbers-driven practice.