The symptom: a front desk answering the same question all day
Where-is-my-order calls — WISMO in operations shorthand — are the steady stream of patients phoning to ask when their medication will arrive. Each call is a small interruption, but in a busy cash-pay clinic they add up to hours a week of staff time spent looking things up and reassuring patients, none of which advances a single order. The front desk becomes a de facto tracking system, which is slow, error-prone, and exhausting for the people doing it.
On Empower Pharmacy, the calls also mask real problems. When the default way for a patient to learn their order's status is to call the clinic, a genuinely stuck order looks the same as an on-track one until someone digs in. A portal block, a weather delay, or a backorder surfaces as a patient complaint rather than a system alert — after the patient has already called.