What to verify behind a competitive-pricing claim
If a vendor says its pricing is competitive, ask how you can confirm it. With BoomRx, request an itemized breakdown that separates the partner pharmacy drug cost from any platform, facilitation, shipping beyond the $30 flat fee, or processing charge. If the rate comes back as a single blended per-vial number in the dashboard, the competitive-pricing claim is unfalsifiable from your side — not necessarily false, but unverifiable. Also ask whether the rate is the partner pharmacy's cost passed straight through, or a network-negotiated rate that includes BoomRx's economics in a way that simply is not labeled as markup.
The point is not to assume bad faith. Network-scale buying across 503A, 503B, and brand partners can genuinely lower drug cost. The point is that competitive pricing is a structure question: a model where you can see drug cost and fee separately lets you confirm the claim, while a portal-gated dashboard number asks you to believe it.