The symptom: you can't quote the patient in the room
The pricing transparency problem shows up at the worst moment: a patient is in front of you ready to start semaglutide or tirzepatide, and you cannot tell them the cost because your pharmacy does not show landed per-vial pricing before you have a clinic agreement in place. You either guess, quote a padded number to be safe, or tell the patient you will follow up — and follow-ups are where conversions go to die.
For clinic owners, the same opacity makes margin planning a moving target. If the cost per vial is only knowable after a liaison conversation and can shift with volume commitments, building a predictable cash-pay program means working from estimates rather than real numbers. Third-party clinic data confirms this pattern: South Lake's per-vial pricing is generally available to enrolled prescribers through the LifeFile portal, but the path to those numbers runs through enrollment, not through a public catalog.