The symptom: the front desk answering the same question
Where-is-my-order calls — WISMO in operations shorthand — are the steady stream of patients phoning to ask when their medication will arrive. Each call is a small interruption, but in a busy cash-pay clinic they add up to hours a week of staff time spent looking things up and reassuring patients, none of which advances a single order.
South Lake Compounding offers 24/7 pharmacist access for patients, which is a genuine patient-care benefit. But the calls that tie up your front desk are usually not clinical questions — they are logistics questions: when will it ship, what is the tracking number, why hasn't it arrived. Those questions land on your team, not South Lake's pharmacists, because the clinic is the patient's primary contact point.