Patient-branded alerts vs staff ops alerts
A DTC portal stack optimizes patient notifications — shipped, out for delivery, delivered. Clinic staff answering phones need the same events mapped to patients in the system they use for ordering. If staff alerts are weaker than patient texts, ops becomes the notification layer.
Ask RxFul: which events trigger alerts, which channels (email, SMS, in-app), whether staff receive parallel notifications, and whether rejection or exception events alert before patients complain.