The symptom: a front desk answering the same question
Where-is-my-order calls — WISMO in operations shorthand — are the steady stream of patients phoning to ask when their medication will arrive. Each call is a small interruption, but in a busy cash-pay clinic they add up to hours a week of staff time spent logging into pharmacy portals, messaging compounders, and reassuring patients.
The calls also mask real problems. When the default way to learn an order's status is to call the clinic, a genuinely stuck order looks the same as an on-track one until someone checks the right PharmacyLive portal — or messages the right pharmacy in-portal.