Live alerts versus coming-soon channels
Today, the reliable alert path is inside the prescriber portal: status moves as the pharmacy updates workflow, reducing did-you-receive-it calls. Staff can message the pharmacy on the same surface instead of switching to email or phone.
Shipping notifications and AI communication are explicitly marked coming soon — do not assume patients receive carrier texts or that staff get proactive refill nudges until your compounder demonstrates them. Announcements and marketing campaigns on PharmacyLive are pharmacy-to-prescriber, not clinic-branded patient outreach.