Where the ordering workflow loses time
Most delay in FountainRx's model sits upstream of dispensing: insurance verification, prior authorization, and patient financial counseling. FountainRx invests in coordinators and proactive provider communication to shrink that drag for insured specialty patients. That is a different optimization than cash-pay clinic commerce, where the bottleneck is repeating order entry for dozens of patients who already know their cash price.
Fizy Health restructures ordering for the second pattern. Clinic staff open one cart, add per-patient lines for every cash-pay protocol due today, validate SIGs and licensure before payment, and check out once while routing splits to assigned 503A partners automatically.